Press

February 16, 2005

GES® Offers New Service for Show Organizers
GES Partners with a2z, Inc.

LAS VEGAS, Feb. 16, 2005 – GES Exposition Services, Inc., has announced it is partnering with a2z, Inc., which will provide show organizers with real-time solutions to booth space planning and reporting. GES/a2zFloorPlan streamlines and accelerates the entire booth assignment and sales process by providing web-based service updates in real-time from any location.

“Partnering with a2z, Inc. is one more example of GES’ commitment to value and innovation,” said Jeff Quade, GES executive vice president of sales and marketing.

GES/a2zFloorPlan management tool integrated with GES’ extensive floor plan library allows show organizers to manage all aspects of the floor plan including merge, split, assign and cancel booths from a trade show hall, as well as manage the master exhibitor lists. A key benefit of GES/a2zFloorPlan is the ability for exhibitors to view updates immediately on the show organizer’s Web site.

GES/a2zFloorPlan service automatically protects fire lanes, freight-free lanes and other restricted spaces from accidental booth assignments, and the program does not allow the same booth space to be booked for more than one exhibitor.

"By partnering with a2z, GES gives their clients a new level of state-of-the-art floor plan management and booth sales tools that will save clients weeks of work each year, help increase booth sales and improve exhibitor and attendee satisfaction --- a true win-win for everyone,” said Michael J. Hatch, a2z Inc., senior vice president, marketing and sales.

GES' clients may also add interactive attendee and exhibitor features to these basic floor plan tools that will enhance their show Web site and add greater value to the show for all participants and stakeholders. For more information regarding GES/a2zFloorPlan contact any GES representative at 800.778.6021.

ABOUT GES
Las Vegas-based GES Exposition Services, a subsidiary of Viad Corp (NYSE: VVI) services every major convention market across North America. GES provides a wide range of services including exhibition planning and design, exhibit rental and fabrication, material handling, staging and rigging, temporary electrical equipment, signs and graphics manufacturing, installation and dismantling, carpet and furnishings, and transportation services. GES produces many well-known shows including the International Consumer Electronics Show, International Council of Shopping Centers, MAGIC, CONEXPO-CON/AGG and IFPE. For more information, visit www.ges.com.


ABOUT a2z, Inc.
a2z Inc. is an award-winning software developer of easy-to-use web-based event and expo management programs. Their products streamline and automate the operations and marketing functions for the world’s leading exposition and trade show organizers. a2z’s leading-edge .NET programs significantly cut show organizer’s admin time and paperwork costs up to 98%, and helps to substantially increase booth sales, sponsorships and profit margins. a2z powers hundreds of industry leading shows worldwide including dozens of the Top-200 shows in the U.S. Additional information is available online at www.a2zinc.net or by calling 410-740-9200.


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