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At this year’s American Youth Soccer Organization (AYSO) event, our exhibition management team transformed a 24,565 sq. ft. hotel ballroom into an experience.
We used over 15,000 lbs of materials for the show. Handling was mainly done through placing the materials on pallet jacks and transporting them via forklifts.
In preparing to create the miniature soccer field inside the exhibit hall, our team laid 5,000 feet of Visqueen material to cover and protect the flooring and carpet.

The American Youth Soccer Association holds tri-section meetings regularly throughout the year. Their first section meeting in 2012 was held at the Marriot Hotel in Anaheim, CA.
As a relatively small show with only 45 exhibitors, the AYSO event required design elements that were both visually pleasing as well as cost-effective. This 9 x ½ meter entrance unit was made from foamcore and served to set a grand tone for the small yet important show.
The floor was divided into several parts—the exhibit hall itself, multiple rooms for breakout sessions and a reception hall in the lobby. AYSO also hosted a silent auction featuring the items on the high tables throughout the event.
SCORE, the official uniform provider for AYSO, had a 50 x 40 feet booth featuring apparel, breakout tables and video stations promoting their latest gear.
As a unique addition to the exhibit hall, a 50 x 100 feet miniature soccer field was constructed. Coaches and show personnel hosted engaging attendee activities on the field throughout the day.
Successfully servicing more than 45 exhibitors during the three-day event, GES and AYSO started off 2012 with a great show.

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  • Press Inquiries

    Detra Page, Public Relations Manager

    Phone: 1-702-263-2755

    Email: dpage@ges.com

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Accelerate Your Experience with Expresso®, Powered by GES

Simple to navigate, picture-driven and customized to quickly plan, order and manage your exhibit

LAS VEGAS – December 6, 2011 – Global Experience Specialists (GES) a leader in exhibition, event and retail marketing services, announced today that its online exhibit planning, ordering and management tool Expresso is powering more than 350 shows, each with a unique, show-branded microsite.

Key features of each show’s microsite include:

  • Online access to all GES and third-party services and show information
  • Ability to download calendar deadlines into users’ desktop calendar
  • Easy navigation on all browsers, including tablet computers such as iPads
  • A running shopping cart total to help exhibitors manage their spend
  • One location for pre-show ordering and shipment tracking
  • Enhanced notes section on every page offers exhibitors the ability to provide information to GES’ operations and exhibitor services teams
  • Seamless integration with the award-winning GES National ServicenterSM, including online chat

GES continues to receive positive feedback from show organizers and exhibitors.

“Expresso by GES is simply perfect! It’s smooth, easy and convenient,” says Western Veterinary Conference, Annual Conference Director Manolita Moore. “As a show organizer, I am very pleased to be able to provide this service to our exhibitors, as it provides an added value and will undoubtedly enhance our exhibitors’ experience before, during and after the show. It simply replaces the traditional, lengthy and cumbersome service kit.”

Exhibitors can access their show’s online order site at ordering.ges.com.

“We are extremely pleased with the results to date,” commented GES Product Director Steve Gebhart. “Since launching just three months ago, the site has had more than 41,000 visits and more than half of Expresso users have returned to the site. We are also seeing international traffic, particularly from Canada, the United Kingdom and China.”

To encourage exhibitors to experience Expresso, GES will give away two Apple iPad2s in January to two lucky users who visited the Expresso site during the month of December. Official rules are available here.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. The GES National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past three years, and Ad Age has twice named GES a “World’s Top 50 Agency Company.” For more information, visit ges.com or the GES blog at defyingconvention.ges.com

Contact:
Detra Page
702.263.2755
dpage@ges.com

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