At this year’s American Youth Soccer Organization (AYSO) event, our exhibition management team transformed a 24,565 sq. ft. hotel ballroom into an experience.
We used over 15,000 lbs of materials for the show. Handling was mainly done through placing the materials on pallet jacks and transporting them via forklifts.
In preparing to create the miniature soccer field inside the exhibit hall, our team laid 5,000 feet of Visqueen material to cover and protect the flooring and carpet.

The American Youth Soccer Association holds tri-section meetings regularly throughout the year. Their first section meeting in 2012 was held at the Marriot Hotel in Anaheim, CA.
As a relatively small show with only 45 exhibitors, the AYSO event required design elements that were both visually pleasing as well as cost-effective. This 9 x ½ meter entrance unit was made from foamcore and served to set a grand tone for the small yet important show.
The floor was divided into several parts—the exhibit hall itself, multiple rooms for breakout sessions and a reception hall in the lobby. AYSO also hosted a silent auction featuring the items on the high tables throughout the event.
SCORE, the official uniform provider for AYSO, had a 50 x 40 feet booth featuring apparel, breakout tables and video stations promoting their latest gear.
As a unique addition to the exhibit hall, a 50 x 100 feet miniature soccer field was constructed. Coaches and show personnel hosted engaging attendee activities on the field throughout the day.
Successfully servicing more than 45 exhibitors during the three-day event, GES and AYSO started off 2012 with a great show.

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Exhibits

A dedicated team and global resources mean that we can handle all of the details so that you can focus on what’s most important – connecting with your guests and making a lasting impression.
Plan

Exhibit Design
GES creates exhibit experiences that draw guests in, connect them to your brand and leave them wanting more. We’re proud to have one of the world’s largest and most talented creative departments at your disposal. Our creative team uses a proven process to translate your objectives into a trade show design solution that comprises everything from the look and feel of your exhibit to its layout and architecture.

GES LogisticsSM Management
GES’s international and domestic logistics experts have taken the mystery out of shipping. When you work with GES, you’ll benefit from a single exhibit partner who can handle all shipping and customs services from your door to the trade show and back. Since 2008, we have managed more than 4,000 international shipments for all kinds of exhibit products and shows. We are part of a worldwide network of customs brokerage and freight-forwarding companies that spans 60 countries, ensuring that you’re dealing with experienced logistics professionals, no matter where your materials are headed. And, because the GES team manages your onsite material handling, we have control over the entire shipping and logistics process, which creates total accountability and eliminates the risks of dealing with multiple vendors.

Trade Show Exhibitor Staff Training
The brand ambassadors who staff your trade show booth are an extension of your brand and can create the desired show experience. We offer web-based training programs before trade shows, on-site deep-dive immersion training on the show floor—and also a “rapid release” exhibitor training regimen focused on giving the most amount of training in the least amount of time. We translate your objectives into messages that are easy for your staff to remember.

Design

Exhibit Fabrication
With fabrication facilities located around the world, we can provide you with exactly the services you need, wherever you need them. Our Lean Six Sigma-based practices ensure an exhibit that is both effective and efficient.

Exhibit Technology
Leveraging a variety of technologies can turn your exhibit into a more interactive environment, enabling you to attract more guests, collect more information, generate more leads and enjoy a more measurable trade show program. From augmented reality and media walls, microsites and virtual exhibit extensions, to interactive walls and RFID, GES is your one-stop technology resource.

Trade Show Carpet
Your experience starts at ground-zero and we make exhibit flooring a cinch. Whether you need raised wood flooring or a custom-embroidered carpet inlay, GES has the flooring inventory you need, when you need it. You can work with your GES representative on flooring solutions or simply log into GES Online, peruse our exhibit flooring options and order—all from your desktop.

Trade Show Furniture
Every exhibit is different, so your furnishings must fit with the style and budget of your program. GES is your turnkey, full-service trade show furnishings provider, offering a wide selection of tables, chairs, couches, counters, kiosks and accessories. From ultra-mod to ultra-simple, cherry red to patent leather, you’ll always look your best. Work with your GES representative or log into GES Online to peruse our exhibit furniture options and place your order.

Trade Show Graphics and Exhibit Banner Production
GES provides unmatched graphics services, from price and turnaround times to shipments and changes. Our team of 85 graphics coordinators works across four fulfillment hubs and nine satellite centers to produce more than four million square feet of graphics annually. We offer a variety of exhibit materials and the most advanced printing technologies to ensure that your graphics will look their best and be delivered on-time and on-budget. 

Experiential Design
While our site planners look at ways to energize your exhibit space, our designers are looking for ways to deliver your brand message while engaging your visitors.

Green Exhibitor Options
Environmental responsibility is a priority for GES. In fact, through our partnership with Liberty Recycling, every month we have recycled, reused or repurposed over 56% of all our waste from our Las Vegas facility as well as shows we produce at the LVCC. We’re proud to extend our sustainability options to your exhibit program.

    • Exhibitor Carpet Options: Our booth carpet options are also 100% recyclable plush and ultra plush.
    • Visqueen: To protect carpet during move in, we use 100% recyclable visqueen made from 50% recycled content.
    • Exhibitor Trash Cans: Biodegradable liners and wastebaskets are recyclable
    • Trade Show Table Tops and Skirts: Made from recyclable material
    • Sustainable Graphic Substrates: From biodegradable show cards to LEED compliant fiberboard and low VOC banners, GES offers a range of REI (Reduced Environmental Impact) materials to support your exhibit.
    • Our team is well-versed in sustainability best-practices and we can help you create a more environmentally friendly exhibit program.

Audio Visual for Exhibitors
Looking for an Oscar-caliber audio visual resource for your show? GES has partnered with the company that produces the Oscars to provide world class audio visual design and production for exhibitions and events. Our longstanding partnership with PRG provides our clients with access to more than 1,400 employees on five continents and over $500 million of cutting-edge audio visual equipment. Our dedicated team approach ensures that your AV production is seamlessly integrated into your total trade show experience.

Build

Portable Displays
Portable and modular displays have long been used to help companies connect with customers and products at small or localized trade shows. We can help manage and maintain your existing portables program, from setting schedules to deploying assets to return-shipping and warehousing. Or, we can create your new portable program, from the creative look and feel of the display to the procurement of the displays themselves. A wide variety of resources and a devoted GES team will ensure you receive the service and product that fits your needs.

Trade Show Electrical
GES is the largest provider of temporary power distribution to the trade show and special events industries. We provide full technical design and installation capabilities for your electrical requirements—critical components to the success of your show. We also provide power supply systems and electrical rigging for lighting, audio visual and special effects, all serviced by highly skilled professionals who will bring your experience to life.

Trade Show Rigging
Rigging, or sign hanging, is one of the most important components of your exhibit and GES is nationally recognized for its leadership in rigging competency. We employ riggers who are certified by the Entertainment Technician Certification Program (ETCP) and place them at strategic locations across the country. Our rigging team coordinates and plans the installation of truss, lighting, signage and other hanging elements. And our intimate knowledge of convention facilities and their many requirements ensures that your installation will be efficient, professional and safe. Our service technicians make repeat spot-checks throughout the show to ensure your trade show graphics look as good on the final hour as they did during the first.

Exhibit Installation and Dismantle
GES offers superior, qualified labor via expoServicesSM, our in-house installation and dismantle division. You benefit from the experience of our full-time team of labor relations experts, who negotiate the best contracts and labor agreements nationwide.

Measure

Proving performance is critical for exhibit marketers, and GES is proud to offer a variety of strategic measurement services that can help you document the success of your exhibit program. Among them:

Collateral on Demand
GES can “digitize and automate” your collateral. When trade show attendees request information, our high-tech solutions automatically email the appropriate information. We can also load your materials on USB devices so you can distribute them at the show. It’s slick, easy—and eco-friendly.

ethnoMetricsSM
This is our unique video surveillance system that uses small cameras mounted around your exhibit booth to monitor attendee traffic patterns, trade show booth behavior and interactions. Our expert analysis team extracts powerful insights including what’s working and potential areas for improvement. We can help you identify “hot” and “cold” areas and minimize “dead” space to improve traffic flow, maximize daily trade show performance and enhance the overall exhibit experience of your guests. 

Attendee Lead Qualification
For most exhibits, qualified leads are your most important measure of success. We offer a variety of options to collect leads but also distribute and track them. Our services include trade show support for all types of registration devices, online offerings that connect your brand with prospects online, and attendee reporting modules that can document and package lead data—and distribute it to the right parties.

Trade Show Attendee Surveys
We can help you connect with your attendees using on-site surveys, audience response technology, interactive experience tracking and more. There’s no need to wait until a show ends to ask your attendees about their experience—we can assess their opinions while they’re still fresh.

Market

Brand Planning

We’ll help you build an experiential marketing channel that stands alone or works in concert with your company’s other marketing initiatives.

Exhibit Messaging and Theming
Our storytellers are now your storytellers. Let us help you theme your exhibit and communicate your message at the show.

Strategic Planning
From email marketing to web sites, ads and direct mail to on-site show materials, GES’s marketing experts can activate every touch point to get your message across.

Multimedia and Scriptwriting
Creating your trade show message is important. Delivering it effectively is essential. GES will help you communicate to your key constituents, from writing scripts to creating the multimedia that plays on your video walls or website.

Customized Trade Show Collateral
Let our award-winning designers and copywriters create your collateral. From brochures and sell sheets, product information and service agreements, GES can design and distribute collateral in print and online.

Email and Direct Mail Solutions
GES can design and deploy direct marketing campaigns that drive people to your trade show booth and follow up with those who are qualified prospects. 

Social Media and Web 2.0
Let our social media team help you leverage social sites and even your own microsites to communicate with customers and prospects, and extend your live engagements online.

Interactive Technology
Leveraging a variety of technologies can turn your exhibit into a more interactive environment, attract more guests, collect more information, generate more leads and enjoy a more measurable trade show program. From augmented reality and media walls, microsites and virtual exhibit extensions, interactive walls and RFID, GES is your one-stop interactive technology resource.

Trade Show Advertising/Sponsorships
Our creative group can help design and place your trade show print and online ads. We can also create an activation plan for your show sponsorships.

Ongoing CRM
If lead-generation is your primary objective, our “lead agents” can make connecting events to your data pipeline a breeze. We’ll create your data strategy, as well as help you collect data at the trade show and segment it for your CRM system. We can even create a bridge from the show organizer that automatically feeds badge data in to your database.