At this year’s American Youth Soccer Organization (AYSO) event, our exhibition management team transformed a 24,565 sq. ft. hotel ballroom into an experience.
We used over 15,000 lbs of materials for the show. Handling was mainly done through placing the materials on pallet jacks and transporting them via forklifts.
In preparing to create the miniature soccer field inside the exhibit hall, our team laid 5,000 feet of Visqueen material to cover and protect the flooring and carpet.

The American Youth Soccer Association holds tri-section meetings regularly throughout the year. Their first section meeting in 2012 was held at the Marriot Hotel in Anaheim, CA.
As a relatively small show with only 45 exhibitors, the AYSO event required design elements that were both visually pleasing as well as cost-effective. This 9 x ½ meter entrance unit was made from foamcore and served to set a grand tone for the small yet important show.
The floor was divided into several parts—the exhibit hall itself, multiple rooms for breakout sessions and a reception hall in the lobby. AYSO also hosted a silent auction featuring the items on the high tables throughout the event.
SCORE, the official uniform provider for AYSO, had a 50 x 40 feet booth featuring apparel, breakout tables and video stations promoting their latest gear.
As a unique addition to the exhibit hall, a 50 x 100 feet miniature soccer field was constructed. Coaches and show personnel hosted engaging attendee activities on the field throughout the day.
Successfully servicing more than 45 exhibitors during the three-day event, GES and AYSO started off 2012 with a great show.

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About Us

At GES, we embrace a One Team philosophy. Our employees worldwide are passionate about working together to deliver our clients creativity, inspiration and results.
Paul B. Dykstra, Chief Executive Officer, Viad Corp

Paul B. Dykstra was elected president and chief executive officer of Phoenix-based Viad Corp (NYSE:VVI) in 2006.

He began his career with the company in 1984 when he joined Travelers Express Company, Inc., a former subsidiary of Viad, which was spun off in 2004 and is now known as MoneyGram International, Inc. (NYSE:MGI). He held several senior-level positions at MoneyGram and served as its executive vice president prior to joining GES in 1999 as executive vice president of international and corporate development. He was named president and chief executive officer of GES in 2000.

In January 2006, Paul was appointed chief operating officer of Viad. In April of the same year, he was appointed president and chief executive officer and elected to Viad’s board of directors. Paul was appointed chairman of the board in 2008 upon the retirement in of his predecessor, Robert H. Bohannon.

Paul holds a Bachelor of Science degree in accounting from the University of Wisconsin-River Falls and an MBA from the University of St. Thomas in Minneapolis. He is a member of Greater Phoenix Leadership, and serves on the board of directors of the Greater Phoenix Convention and Visitors Bureau. Past board of director posts include chairman of the Center for Exhibition Research-Dallas (CEIR), 2001-2005; Convention Industry Council (CIC), 2003; Opportunity Village Foundation; and University of Wisconsin-River Falls (UWRF) Foundation, 1997-2001.

Steve Moster, President

Steve Moster was appointed president of Global Experience Specialists (GES) on November 1, 2010.  Moster first joined GES in 2004 as vice president of exhibit furnishings and was promoted to executive vice president of products and services, where he led double-digit revenue growth from non-exclusive (or “discretionary”) exhibitor products and services such as furnishings and exhibits, installation and dismantling, and logistics.  In 2008, he was promoted to executive vice president and chief sales and marketing officer at GES.  Moster is an advocate of superior customer service and as chief sales and marketing officer he created value-added solutions for clients leading to new sales wins.

Prior to joining GES, he was an engagement manager at McKinsey & Company, a management consulting firm advising leading companies on strategy, organization, technology, and operations.  While at McKinsey & Company, Moster worked with a broad set of clients to create and implement growth strategies and implement Lean manufacturing processes.  In his five years as a product developer at Kimberly Clark Corporation, he was responsible for the launch of several new products including Huggies® “Little Swimmers.”

Moster received his bachelor of engineering from Vanderbilt University and his master of business administration from the Tuck School of Business at Dartmouth College.  He and his wife Sandi have one daughter, Madalin.

Moster is located in Las Vegas, GES’ corporate headquarters.

Bill Doolittle, Executive Vice President, CSO Exhibits & Events

As Executive Vice President and Chief Sales Officer, Bill Doolittle is responsible for growing sales and continuing client care. He joined the company with a wealth of senior sales leadership experience and has directed top-performing sales and service teams at companies such as PHH Arval, Kinko’s, Bombardier Aerospace, and most recently, DayJet in Florida. He has experience working with Fortune 500 clients and sales teams in the automotive, retail, aviation and aerospace industries. He is an award-winning sales executive with a track record of structuring and implementing successful alliances, joint ventures and business relationships throughout the US, Great Britain, Canada, and Europe.

Bill holds a bachelor's degree from Curry College and a master’s degree from the University of Bridgeport. He has also earned two separate executive degrees from the University of Maryland College Park and the University of Virginia, Darden Graduate School of Business.

Mike Lecour, Executive Vice President, Canada

Mike Lecour, executive vice president, Canada is a veteran in the exhibition industry particularly focused on Canadian operations.  Lecour joined GES in 1996 and has held a variety of positions including vice president and general manager of Toronto and regional vice president of Canada.

Lecour is responsible for the growth and management strategies for GES Canada, and led GES’ expansion into Montreal, Quebec City, Calgary, Edmonton, Red Deer, Banff, Regina, and most recently Vancouver.  He is a member of and Canadian Association of Exposition Managers and International Association for Exposition Management, and was recently inducted into the Canadian Association of Exposition Management Industry Builder Hall of Fame recognizing his active role in making the industry better, stronger and contributing it its success.   

Lecour is a graduate of Loyola of Montreal, which is now known as Concordia University.


Eddie Newquist, Executive Vice President, CCO

With more than 25 years of experience in branded entertainment, Eddie excels in the creation, development, production and installation of themed environments, large-scale events, exhibitions and attractions. He is an award-winning creative executive and master planner of dozens of interactive experiences that continue to attract and engage audiences around the world. 

Prior to joining GES, Eddie was president of production for BBH Exhibitions which became an integral part of ClearChannel Entertainment. Prior to ClearChannel, he worked for Universal Studios as vice president of new business and vice president of Universal Creative. During the nineties, Eddie was in charge of production for Iwerks Entertainment, where he produced several award-winning special format films and attractions. Over the years, he has created and produced multi-million dollar attendance drivers for the Walt Disney Company, Busch Entertainment, Universal Studios and the Paramount Parks. His exhibition work and films have been hosted by the Museum of Science and Industry in Chicago, Kennedy Space Center in Florida, the Smithsonian Institution in Washington, D.C., and the California Science Center in Los Angeles. Eddie is also an industry innovator, holding three patents for the development of advanced show systems and for the design of high-capacity entertainment experiences.

He holds a degree in Communications from Loyola Marymount University, and he currently resides in La Canada, Calif., with his wife and four children.

Jason Popp, Executive Vice President, International & Chief Operating Officer, Melville Exhibition & Event Services

Jason has dual roles as SVP, International of Global Experience Specialists and COO at Melville and, as such, divides his time between the United States, United Kingdom, and the United Arab Emirates.  Jason is responsible for GES’ global operations and growth strategy and has been with GES for the past six years.

Jason brings almost 20 years of international business experience to his role at GES. 
Jason began his career at Royal Dutch / Shell International Petroleum Company where he was responsible for Shell’s market entries into the Hungarian and Spanish energy markets.  Jason has spent ten years of his career living and working outside the United States in Hungary, Spain, and the United Kingdom.

Jason earned his MBA from Harvard Business School.  He also earned his BBA from the University of Wisconsin-Madison, majoring in Marketing and International Business.

 

Jeff Quade, Executive Vice President, Exhibition Sales

 A veteran at managing large multi-venue technology shows as well as local and national association conventions, Jeff Quade manages an exhibition and event sales team comprised of city sales teams, national sales and portfolio accounts. His show experience include such crown jewels as COMDEX, INTEROP and Java One, and his facility experience spans the Las Vegas Convention Center (Las Vegas), Sands Expo (Las Vegas), Phoenix Convention Center (Phoenix), Oregon Convention Center (Portland) and Washington State Convention and Trade Center (Seattle).

David Saef, Executive Vice President, Strategy & Marketing

Prior to joining GES, David spent seven years with L.E.K. Consulting, a global strategy consulting firm, in their London and Chicago offices. His high-level projects ranged from analyzing and recommending performance improvements for a global drinks and luxury goods conglomerate to conducting a comprehensive conjoint study in the U.S. and Europe to determine the right product features and positioning of a new product from a global medical device manufacturer, He also worked with the U.K.’s leading airline to help optimize returns from product and service innovations.

David earned an M.B.A. from The Wharton School and a Masters in International Studies from the Lauder Institute at the University of Pennsylvania. He received his B.A. in Russian and Soviet studies from Harvard College.